For a craft or handmade business such as the one I envision, the best social media
sites are Facebook, Pinterest, Twitter, and, of course, my blog which will
include my travels and the international purchases made for the business. These would be best types of social media for
us to use in the beginning in order to grow our customer base. We would augment these with print ads and
mass mailings within the local area and contacts with businesses that might
like to carry our products. Since my
daughter and I would be the business, the manufacturers and such, I would need to make sure that she is
fully capable of handling these three types of social media-she’s not very well
versed in them as it is now. However, we
must be able to communicate with our clients as fast as possible in order to
build up the clientele and keep the good reputation of our business.
I thought I might create a new Linked In page for the
business (so as not to confuse my full time job with this one). This could lead to engagement with possible business
partners, investors or venture capitalists.
As the business grows, I would investigate other forms of
social media. As we currently have no
income from our business yet, and thus no budget, we need to keep expenditures down so we may try
some Google AdWords to begin and use Analytics to uncover where our customers
are coming from and thus put direct our funds into the areas that might direct more customer traffic to
our pages hopefully to order our products.
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