I
chose Apple because I formerly worked on their intellectual property starting
when the company began into the early 1990’s, so I have a “soft spot” for them. The website was most likely aimed to appeal
to a younger customer (Generation Y and Generation Z – 1980’s through the 2000’s),
but it was a bit overpowering and somewhat irritating for me (I’m in my 50’s
and at the end of what’s known as the Baby Boomer generation). Apple’s logo is very well known throughout
the world. I have seen Apple stores in England,
Australia, Switzerland, Thailand, Japan, and Hong Kong and they have always
been very protective of their name, logo and branding.
Potential Problems:
1)
Horizontally scrolling pages in tan (iPHone 5s);
white (iOS7 & iTunes Radio): black (September Event 2013); bright blue
(iPhone 5c); and yellow, bright blue, bright green, or hot pink (iPhone 5c) –
they may not seem that fast, but I found it somewhat irritating that they did
not show up in the same order, so if you missed it the first time through you
might not catch it the second time.
Also, the color for the iPhone 5c kept changing-I first saw it as bright
green, so I waited for bright green to come around again before I realized the
iPhone 5C was now another color.
2)
Each page had “Watch the Keynote”, “Watch the
video” and/or “Learn More” which meant scrolling and clicking to whichever one
you wanted. If I wanted to watch the
keynote address, why wasn’t it on the side or the bottom, or only on the screen
with the new CEO’s photo (Tim Cook). Also,
it took a very long time for the Keynote to come up.
3)
The phrases “Watch the Keynote”, “Watch the
video” and/or “Learn More” were at different places on each window. Sometimes they were under the phone photos,
but above the iOS7; off to the side of iTunes radio and at the bottom of the
CEO’s photo page. It would have been
nice if they were all in the same place on each slide.
Things I did like:
1)
It was very colorful and the photos were clear
and sharp
2)
The one thing that didn’t change, was underneath
each link was in blue font color with other wording in a dark grey:
a.
Shop
the Apple
Online Store (1-800-MY-APPLE), visit an Apple Retail
Store, or find a reseller
b.
Site Map
c.
Hot News
d.
RSS Feeds
e.
Media Info
f.
Environment
g.
Job Opportunities
h.
Contact US
i.
Globe shaped American flag
3)
At the very bottom was “Copyright © 2013 Apple Inc. All
rights reserved” and links for the “Terms of Use” and “Privacy Policy”
4)
The Copyright Notice
I chose TEC Welding Products, Inc. because my father was
a welder and I am a little bit familiar with welding products. In the company history, they list some of
their innovative features, lists the many brands they offer and are sold
worldwide. They list a number of the trademarked
names they have for the products they offer, which means they protect their
brandnames.
Potential problems:
1)
The company history, although brief, was in a very small
font
2)
Although I liked the waving American flag in the upper
left corner, I was “catch it” in my peripheral vision so I found it distracting
3)
I think it might have been better to put the photos of
their Featured Products on a separate page as being on the same page as the
rest of it, I found it a little busy/cramped for my tastes.
Things I liked:
1)
There was a photo of their production facility in San
Diego.
2)
All the links were in a column off to the side.
3)
It was easy on the eyes.
4)
How “See what actual welders say about WeldTec TIG
torches …” and Featured Producets were delineated on the screen
5)
The use of only a few colors for the fonts: black, red and blue
6)
The equipment photos were very crisp and clean.
7)
They also had their Copyright Notice at the bottom.
No comments:
Post a Comment